BECAUSE THE LITTLE THINGS ARE THE BIG THINGS

Chestnut Tree House is a children’s hospice in Sussex, UK that cares for children with life-shortening conditions. Chestnut Tree House was well known for its hospice – a place where children and their families can go to enjoy time together, supported by the hospice team. What was less well-known was Chestnut Tree House’s work beyond the hospice and in the community, particularly in Brighton & Hove.

What was needed was a campaign to raise awareness of Chestnut Tree House in Brighton & Hove. Not as a hospice where children go to spend their final days but as a charity that’s helping children with life-shortening conditions and their families enjoy every little moment together.

What struck me and my design partner, Visual Function, when visiting the hospice and talking to the care team was the normalcy of life there. The care from Chestnut Tree House simply meant that families facing the most extraordinary challenges could enjoy the most ordinary of things together. A swim. A trip to the park.

We wanted to the campaign to reflect this – that it’s the most ordinary of moments spent together as a family that are often the most precious. And that it’s the care of Chestnut Tree House that means children with life-shortening conditions and their families can have more of these moments together.

screen-shot-2017-01-06-at-17-53-10

We wanted the campaign photography to be as real as possible, so spent the day on Brighton & Hove seafront with the Elliot family, whose two young sons both have Duchenne’s Muscular Dystrophy and regularly use Chestnut Tree House.

img_2782

The ‘Little Things’ campaign was rolled out across Brighton & Hove on buses, bus stands, billboards and local press, and included a chalk board where passers-by could write down the little thing that mattered to them.

img_2784

15871570_10154621132000033_192080466965001519_n15894880_10154621132005033_7564292683589043331_n

Find out more about the campaign and Chestnut Tree House’s work  here 

Credits

Creative & copy: Emmie Spencer

Design: Lee Suttey at Visual Function 

Photography: Rebecca Jackson