CAN A SUPERMARKET SHOPPER SAVE THE PLANET?

WWF are the world’s leading independent environmental organisation. They’re the people who are making sure our planet stays amazing.

A big part of their work is protecting the world’s most important natural resources, one of which is the Cerrado in Brazil.

You may not have heard of the Cerrado in Brazil but it’s a pretty incredible place. It covers one fifth of Brazil’s surface area and is home to 5% of all life on earth.

We need the Cerrado. But it’s disappearing at a scarily fast rate, largely because of the farming of soy, which is fed to the animals we eat.

WWF  had been working with soy producers in Brazil to find a more sustainable way of farming. The result was RTRS soy.

They had the solution. They just needed to convince UK supermarkets to start stocking it. And that’s where this film I made at Neo came in.